PixelQuest — the largest network of game centers in Russia, offering unique light-floor quest games.
The main goal was to create an automated sales department to quickly and effectively interact with clients, systematize the database, and increase sales.
Initial situation
PixelQuest faced the need to automate communications and build a transparent sales system. Manual data collection, lack of a unified database, and fragmented communications slowed processes and reduced conversion.
Goals to achieve:
- Automate collection of electronic client consents.
- Systematically expand the client base through automated funnels.
- Monitor service quality and collect feedback.
- Increase reviews on maps and platforms using automated campaigns.
- Build a warm-up funnel for potential franchise buyers
The Mavibot solution
Using Mavibot, we implemented a comprehensive solution including:
- Automated electronic consent collection — clients sign consents without manager involvement, speeding up the process and reducing errors.
- Building client base through sales funnels — all information is neatly structured for easier client management.
- Automated review requests — clients receive invitations to leave reviews after transactions, improving reputation.
- Message chains for warming up potential franchisees — gradually engage and inform interested parties.
- Scenarios for quality control and feedback collection — managers receive timely info on service quality and can respond promptly.
Solved tasks
- Reduced manager manual work by automating routine tasks.
- Simplified and sped up client data and consent collection.
- Significantly increased number of reviews on maps and platforms.
- Established a clear, transparent communication process with potential franchise buyers.
- Improved manageability and control of sales processes.
Results
PixelQuest now uses Mavibot CRM to segment the client base and monitor deal stages. Thanks to automated communications and consent collection, managers are freed from routine tasks and can focus on higher-value activities.
The PixelQuest case demonstrates how Mavibot helps create an efficient, fully automated sales department, improve service quality, and build long-term relationships with potential partners.